Perfume Retail Manager for a Luxury Brand

The position 

Responsible for managing the brand’s Parfums local activities, you actively support the Regional Sales & Marketing team to reach sell-out objectives while ensuring strong consistency with the brand’s strategy & luxury image.

1/ Retail Sales Development

• Define with Sales Manager the sell-out objectives by retailer and key doors
• Drive performance and profitability by store to reach KPIs : sell-out, MS and ranking with special focus on flagships and A+ doors.
• Conduct weekly store checks in key doors and key cities
• Build strong relationship with store management to negotiate local opportunities
• Ensure commercial agreements are properly implemented: visibility, assortment, stock, animation etc.
• Provide reports, data analysis and propose action plans

2/ Brand Image & Animations

• Ensure perfect execution of high-end collections and service to clientele in flagship at all times
• Communicate marketing and animation plans to retailers and Client Advisors (CAs)
• Be fully responsible for visual merchandising and execution and implementation according to company guidelines
• Coordinate with Marketing Manager POS material forecasts and ensure perfect deployment at retail

3/ Trade Animation

• Ensure perfect implementation of retail activations in cooperation with Marketing Manager
• Analyze each activations performance according to corporate KPIs
• Report on retailers’ best practices and propose activation opportunities

4/ CAs Management

• Define and communicate sales target & incentive plans to CAs team and follow-up on their achievement
• Create a strong team spirit to motivate CAs and increase their sense of belonging to the brand through frequent meetings and feedbacks
• Conduct regular coaching sessions with CAs, to turn them into Brand Ambassadors
• Make sure CAs receive appropriate trainings in terms of brand and product knowledge, and selling techniques

The Candidate

• At least 3 years of industry experience
• Organized, with excellent time management skills
• Customer-oriented
• Entrepreneurial mindset, proactive
• Prior experience in Perfume Retail is a plus
• Excellent communication skills
• Native Russian, fluent English, French is a plus