Perfume Marketing Manager for a Luxury Brand

LUXURY RETAIL - Moscow, Russia
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The client

The client of Acteon is a magnificent luxury company, one of the leaders in high-end jewelry, watchmaking, perfumes, and accessories. For their Perfumes division, we are now looking for a Marketing Manager in Moscow.

The position 

Responsible to manage the brand’s Parfums local marketing activities, you actively support the Regional Sales & Marketing team to design marketing strategy aligned with sales ambition and build brand awareness in the market

1/ Local Marketing Strategy

  • Define yearly Brand Marketing Strategy & ensure local implementation
  • Ensure A&P consolidation and monthly follow up with distributor/retailer
  • Held client meetings, presentations, promo/launch package negotiations
  • Lead all local ATL/BTL activities
  • Share quarterly detailed activity report with HQ

2/ E-Commerce

  • Implement e-com brand pages
  • Lead e-com & social media local creative activities (linked PR, Coop, Media, Social, Collab ADs, QR codes)
  • Lead the implementation of CRM in key flagship doors
  • Weekly check of e-com retail environment

3/ Visual Merchandising

  • Follow Capex development, brief & coordinate the project with ID team
  • Create visual merchandising planogram per retailer

4/PR

  • Manage PR strategy and follow budget
  • Coordinate with PR agency local events implementation (in-store/national)
  • Follow-up on PR materials providing and forecasts
  • Held media negotiations to get the best conditions
  • Manage DMR Reporting

The Candidate

  • At least 3 years of experience in Operational Marketing
  • Organized, with excellent time management skills
  • Customer-oriented
  • Entrepreneurial mindset, proactive
  • Prior experience in Perfume Retail is a must
  • Excellent communication skills
  • Native Russian, fluent English, French is a plus

Perks of the Job

R

Competitive salary

R

International Company

Other jobs in this industry

Office

Acteon LLC
Presnenskaya Naberezhnaya 12 Federation Tower « Vostok »
East Entrance, 69th floor, Office 6904
Moscow-City, 123112 Moscow

      

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