Perfume Marketing Manager for a Luxury Brand

The position 

Responsible to manage the brand’s Parfums local marketing activities, you actively support the Regional Sales & Marketing team to design marketing strategy aligned with sales ambition and build brand awareness in the market

1/ Local Marketing Strategy

• Define yearly Brand Marketing Strategy & ensure local implementation
• Ensure A&P consolidation and monthly follow up with distributor/retailer
• Held client meetings, presentations, promo/launch package negotiations
• Lead all local ATL/BTL activities
• Share quarterly detailed activity report with HQ

2/ E-Commerce

• Implement e-com brand pages
• Lead e-com & social media local creative activities (linked PR, Coop, Media, Social, Collab ADs, QR codes)
• Lead the implementation of CRM in key flagship doors
• Weekly check of e-com retail environment

3/ Visual Merchandising

• Follow Capex development, brief & coordinate the project with ID team
• Create visual merchandising planogram per retailer

4/PR

• Manage PR strategy and follow budget
• Coordinate with PR agency local events implementation (in-store/national)
• Follow-up on PR materials providing and forecasts
• Held media negotiations to get the best conditions
• Manage DMR Reporting

The Candidate

• At least 3 years of experience in Operational Marketing
• Organized, with excellent time management skills
• Customer-oriented
• Entrepreneurial mindset, proactive
• Prior experience in Perfume Retail is a must
• Excellent communication skills
• Native Russian, fluent English, French is a plus