Marketing & Communication Manager Russia & CIS countries

General-purpose of the role

• To plan and deliver high-quality, brand and-building local marketing activity in the region in line with global strategy and Guidelines
• To support the General Manager in developing brand-building marketing plans that drive the business forward in the region
• The candidate reports to the General Manager of the brand in Russia

Responsibilities and accountabilities

• Develop an annual marketing plan for the Region accordingly to global guidelines and local requirements to build the Brand
• Develop marketing plans to support POS, ensuring that local marketing plans follow the brands’ guidelines
• Lead the brand’s Russian business partners and support Marketing Executive to develop marketing plans for the regions
• Lead the trade partners in the CIS countries to develop marketing plans to support their POS
• Work with the General Director to meet local budget and targets
• Understand and champion the brand at a local level, ensuring the presentation of the brand is consistent with the rest of the world
• Work closely with the retail team on CRM, organization of events, press events, etc…
• Manage regional marketing budget
• Overlooking and supporting PR manager in developing PR annual plan as part of an integrated strategy for the brand in Russia
• Day-to-day management of the PR and Media agencies

Specific activities

• Using global guidelines to develop a regional marketing plan every 6-12 months.
• Work with the Moscow office of Havas to develop an optimal media plan prior to global marketing approval
• Work with PR & Media Agency in Moscow to develop PR plans for Russia and CIS countries
• Produce and manage a full budget for marketing plans that makes clear the total the brand spends and contribution from the distributor
• Gain approval for regional plans from Global Marketing Director
• Brief the Global Marketing team in a timely fashion to ensure the availability of required coop advertising executions and other required VM and marketing materials
• Implement agreed on plans in an efficient and cost-effective manner, including the implementation of seasonal VM campaigns
• Via regular dialogue – formal and informal – with customers and retailers/dealers, from a detailed view of local market habits, and use this to develop business-building consumer insights

The candidate

Core competencies

• Works effectively with a wide variety of people
• Stress resistance, ability to work hard
• Initiative and follow-through. Does not just wait for instructions to be handed out – seizes the initiative to get things done
• A true team player, happy to get involved at a hands-on level in all aspects of the role
• A passion for the consumer and the brand, and for seeking out and applying consumer insights that can build the business
• Good numerical skills
• Traveling to Europe, Middle-East & within the region: up to 40%

Professional and qualification requirements

• Higher education
• Minimum of 5 years of work experience in a senior marketing position
• Strong marketing experience gained in either a luxury either brand, retail or luxury retail environment
• Hands-on experience of developing and executing plans in the market
• Experience in managing people
• Fluency in Russian and English, Italian is a plus

Relationship with other function

• Regional Wholesale and retail Teams
• Global Marketing Team
• Key distributor, dealers and retail partners in the region
• Regional PR and media agencies