Regional Retail Manager

Role Purpose/Mission:

• To develop Sell-out in Moscow and maintain the high level of the luxury house presentation in stores.
• To achieve and maximize the retail performance targets ensuring Luxury excellence through effective recruitment, management and development of all in-store personnel within each designated door. Assuring the development of the luxury house within the market.
• To be the role-model of the luxury house and lead the transformation of the retail team and BAs to our guardians of luxury

Business Planning 

• To agree all retail and performance targets given by Retail Director in line with H/O guidelines
• To set and follow on KPIs to maximize the retail performance targets 
• To drive required retail growth in top doors by developing and implementing tailored business plans and event activity 
• To complete weekly/monthly retail performance of all doors and undertake appropriate in store actions and follow-up. Anticipate issues and implement action and contingency plans.
• To identify new opportunities and ideas to drive sales within brand parameters and tools and evaluate effectiveness
• To be aware of competitor activity in each door, communicate to Retail Director and obtain ranking data where possible
• Evaluate stock levels within each store and ensure good disciplines of category management / Visual merchandising by door is being maintained
• Ensure 100% compliance and accuracy of sales reporting data through IPPOS
• Provide quarterly journey plans to maximise time and effectiveness.

Managing store relationships and communication

• Undertake and record regular business meetings with retailer department/store managers and present business strategy updates including promotional programmes, undertaking appropriate follow –up.
• Negotiates appropriate local opportunities for sites, windows & Beauty Rooms as directed by Retail Director
• Identifies and discuss with store management consultant performance issues through performance management 
• Communicates opportunities and risks to HO teams as appropriate

Implementation of Company marketing and merchandising programme

• To follow up the execution of in-store marketing activity 
• To monitor CRM clients database (iPPOs) and set targets to the team in order to maximize data collection results 
• Ensuring that the merchandising guidelines are adhered to and that collateral, samples and other support is used to maximise retail effectiveness within the agreed timeframe.
• To uphold the luxury house by enforcing high standards of counter visual merchandising and consultant grooming.

Effective recruitment and induction of consultants

• To undertake the timely recruitment and assessment of new consultants
• Identify consultant’s induction needs to ensure good customer service, selling skills and achievement of goals within first 3 months of employment

Developing, motivating and coaching in store teams 

• To effectively manage consultant performance through ongoing in store reviews and assessment
• Creating and motivating strong in store teams that work together to meet and exceed targets
• Appraisals and Consultant Development plans in accordance to the house’s guidelines
• Work closely with Training Manager to identify area training needs and notify ongoing needs 
• Review KPIs at both individual and store level vs required targets and benchmarks & implement a recovery plan where required
• Identify area training needs and provide feedback to Training Manager  for  training programme development
• To act as a conduit for all communication   
• Compliance and upkeep of customer record & transactions on IPPOS system being updated weekly

The candidate

Experience:

• Over 5 years, preferably luxury skincare brands or Excellent knowledge of the skincare industry
• Language: Russian native speaker, English fluent and other languages knowledge will be a plus.

Skills/Behaviour:

• Personality:
• Communicative, proactive team-player with high level of reliability and integrity, good at influencing and negotiation skills, excellent at building strong relationships.
• Able to be both caring and courageous. Custodian of the core values. Able to work at a high level as well as in the detail

• Computer Skills:
• Advanced Excel and PowerPoint skills.
• Good at using Microsoft Office