Digital & E-commerce Manager in Luxury Retail

The Position

Main Responsibilities:

• Implement the Global strategy for digital luxury execution and eBusiness acceleration through laprairie.com and e-Retailers. Identify local needs and requirements.

• Delivering the market Digital strategy, ensuring that all activities strongly contribute to the brand and business objectives while respecting guidelines and budget.

• Leading the Digital Transformation in our local subsidiary embracing from marketing and sales to the rest of the teams on this journey.

• Acting as key support to Communication and CRM Managers proposing and recommending on Digital Media and CRM recruitment / activation.

Main Accountabilities:

• The Client’s website

• Daily drive e-com revenue targets and manage day-to-day business levers to attract traffic,

• Provide an immersive shopping experience,

• Increase conversion and retention, ultimately driving sales and share of business of the luxury collections.

• Ensure the planning of the assortment and report the performance of promotions.

• Be responsible for maintaining all online operations and e-commerce functionalities, and continuously looking to improve and implement efficiencies by sharing insights and scope requirements with Regional Team.

• Provide weekly reports on agreed KPIs.

E-retail

• Optimize visibility, traffic & conversion on e-retailers’ websites to deliver the best possible brand image & experience as well as maximize revenue.

• Collaborate hand in hand with e-retailers, make pro-active proposals of partnerships, experiences, etc.

Digital media & CRM

• Support brand awareness objectives, customer acquisition, engagement, and revenue through internally driven and agency-led digital media investments

• Support local CRM manager on strategy, which should be locally integrated in the whole Digital & Media ecosystem, and in the implementation of best in class acquisition and retention activities

The candidate

• Degree in business/engineering or equivalent. Specialization in Digital Business or eCommerce valuable.

• Minimum 5 years of professional experience in digital and eBusiness both direct and indirect (e-retail)

• Strong track record in delivering successful eCommerce growth and Digital projects.

• Sound knowledge of current and best practices/technique/know-how in e-commerce industry.

• Pro-efficient with GA 360, SEO/SEM, paid media and social campaigns.

• Full understanding of key Digital KPIs, their inter-connected nature and what levers to drive performance and improvements.

• Experience working in cross-functional environment with a diverse stakeholder setting

• Language: Fluent in English.