Digital & E-commerce Manager in Luxury Retail

LUXURY RETAIL - Moscow, Russia
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The company

The client of Acteon is a world-leading European cosmetic house producing and offering luxurious skincare lines complemented by perfumes and an upmarket makeup collection.

The Position

Main Responsibilities:

  • Implement the Global strategy for digital luxury execution and eBusiness acceleration through laprairie.com and e-Retailers. Identify local needs and requirements.

  • Delivering the market Digital strategy, ensuring that all activities strongly contribute to the brand and business objectives while respecting guidelines and budget.

  • Leading the Digital Transformation in our local subsidiary embracing from marketing and sales to the rest of the teams on this journey.

  • Acting as key support to Communication and CRM Managers proposing and recommending on Digital Media and CRM recruitment / activation.

Main Accountabilities:

  • The Client’s website

  • Daily drive e-com revenue targets and manage day-to-day business levers to attract traffic,

  • Provide an immersive shopping experience,

  • Increase conversion and retention, ultimately driving sales and share of business of the luxury collections.

  • Ensure the planning of the assortment and report the performance of promotions.

  • Be responsible for maintaining all online operations and e-commerce functionalities, and continuously looking to improve and implement efficiencies by sharing insights and scope requirements with Regional Team.

  • Provide weekly reports on agreed KPIs.

E-retail

  • Optimize visibility, traffic & conversion on e-retailers’ websites to deliver the best possible brand image & experience as well as maximize revenue.

  • Collaborate hand in hand with e-retailers, make pro-active proposals of partnerships, experiences, etc.

Digital media & CRM

  • Support brand awareness objectives, customer acquisition, engagement, and revenue through internally driven and agency-led digital media investments

  • Support local CRM manager on strategy, which should be locally integrated in the whole Digital & Media ecosystem, and in the implementation of best in class acquisition and retention activities

 

The candidate

  • Degree in business/engineering or equivalent. Specialization in Digital Business or eCommerce valuable.

  • Minimum 5 years of professional experience in digital and eBusiness both direct and indirect (e-retail)

  • Strong track record in delivering successful eCommerce growth and Digital projects.

  • Sound knowledge of current and best practices/technique/know-how in e-commerce industry.

  • Pro-efficient with GA 360, SEO/SEM, paid media and social campaigns.

  • Full understanding of key Digital KPIs, their inter-connected nature and what levers to drive performance and improvements.

  • Experience working in cross-functional environment with a diverse stakeholder setting

  • Language: Fluent in English.

Office

Acteon LLC
Presnenskaya Naberezhnaya 12 Federation Tower « Vostok »
East Entrance, 69th floor, Office 6904
Moscow-City, 123112 Moscow

      

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